Millennials today comprise the single most powerful driving force behind the global travel market. In fact by 2020, they will make up more than half the global workforce – with 38% of that population traveling for work-related purposes. Here are a few ways hotels can gain the upper hand in capitalizing on this highly-lucrative demographic:
Wi-Fi. Wi-Fi. Wi-Fi.
Offering strong Wi-Fi and high-speed internet on-property are relatively low-cost methods for getting into the good graces of a generation that relies on technology like never before. ICE statistics claim that 60% of millennials will upgrade their travel tickets by purchasing in-flight Wi-Fi – and offering upgrades and additional tech benefits are an easy way to increase brand perception and value without incurring considerable costs.
At Your “Bleisure”
With the rise of so-called “bleisure” trips – a porte-manteau that blends traditional business trips with a side of leisure – hotels can see a huge uptick in room bookings by offering travelers new and unexpected travel experiences. According to research, 55% of traveling millennials are willing to extend a business trip for the sake of leisure travel – and 3 out of 4 prefer trips they can both enjoy and learn something from. Consider partnering with a local winery or an outdoor adventure outfit to give your hotel that extra edge.
Reap the Rewards
For a demographic that is notorious for booking last-minute vacations, having a strong presence on major social media outlets with a focus on last-minute deals and bonus rewards can really give your brand a boost in earning that sought-after millennial dollar. Interestingly, millennials have also proven to be fiercely loyal to programs that offer rewards – and as any hotelier knows, a loyal customer base is the gift that just keeps on giving.